Let's take it back to where all the magic began...
Imagination is more important than knowledge. Imagination is the door to possibilities. It is where creativity, individuality, and thinking outside the box begin to form. A child’s imagination is where the child begins to discover who he/she is. The founder, being a millennial mother, grew up in the magic of all the classic licensed characters. For her, these characters were more than just a persona behind a screen or part of her favorite movie scene, they were real. These characters developed dreams and ideas that had no limitations of the real world. Like every child, as her personality took form so did her style. Fashion became another means for her to express who she is, and therefore no one could have a say in her daily outfits. The little fashionista never let go of that passion. It was when she had children of her own that she decided to unite her passion for fashion and her favourtie childhood characters. And that is when the Arctic Squad family was born. As a mother always fashion forward with the latest trends, she felt the industry couldn’t keep up to deliver products that satisfy both the fashionable mother and the child crazy about these characters. There was no reason that fashion pieces needed to be comprised in order to incorporate their favorite characters. Why not have the best of both worlds. With her passion, agility, and entrepreneurial skills, she formed a family of like-minded people each bringing their endless talents to the table. Behind the business aspect, our team is built on a strong and steady foundation of passion, imagination, and endless possibilities.
Arctic Squad has access to the entertainment’s industry’s biggest studios from Disney, Marvel, Lucasfilm, Universal, Nickelodeon, and Sanrio. Our roots are in outerwear, and our expertise in sourcing, design and manufacturing, that is the secret to our growth. Our passionate team of experts narrows in on superior garments, creating high performance outerwear pieces for affordable luxury.